Email marketing is a powerful tool for any business, but just sending emails isn’t enough anymore. If your message doesn’t reach the inbox or gets flagged as spam, your efforts go to waste. That’s where AI in email marketing is making a big difference.
From improving open rates to increasing click-throughs and reducing spam complaints, the use of AI in email marketing is helping businesses achieve better results. It also plays a key role in improving the technical aspects of email, particularly in how emails are delivered using SMTP (Simple Mail Transfer Protocol).
In this blog, we’ll explain how smart technology is changing the way we send emails, the benefits of AI in email marketing, and how to use AI in email marketing the right way to improve your email campaigns and inbox delivery.
Table of Contents
Pricing
| Trail Plan | Standard Plan | Premium Plan | Professional Plan |
| $50 | $145 | $185 | $225 |
| Sending Limit | Sending Limit | Sending Limit | Sending Limit |
| 1000 Emails/Hour | 1500 Emails/Hour | 3000 Emails/Hour | 5000 Emails/Hour |
What Is Email Deliverability?
Before we dive into how things are changing, let’s quickly understand what email deliverability means.
In simple words, email deliverability test is the ability of your emails to reach your subscribers’ inboxes. If your email ends up in the spam folder or doesn’t get delivered at all, that’s poor deliverability. Even if you have a good email list and a strong message, it won’t matter unless people receive and open your email.
What Is SMTP and Why Does It Matter
SMTP stands for Simple Mail Transfer Protocol. It’s the technology that helps send your email from your computer or server to someone else’s inbox. Think of it as a digital postman that delivers your email messages to their final destination.
However, just using SMTP isn’t enough today. Email services like Gmail and Outlook are stricter now. They want to see that the sender is trustworthy. This is where smarter systems come in to help improve both your SMTP performance and overall deliverability.
How AI in Email Marketing Improves Deliverability
AI in email marketing grows deliverability by cleaning email lists, optimizing send times, and avoiding spam triggers.
1. Sending Emails at the Right Time
One of the biggest benefits of AI in email marketing is the ability to know the best time to send emails. These tools analyze when your subscribers usually open their emails and suggest the best timing.
For example, if a user always checks their email in the morning, your campaign can automatically send at that time for better results.
2. Personalizing Messages
Using AI in email marketing allows you to create personal experiences for each subscriber. You can send different messages based on their behavior, interests, and past actions.
If someone visited your website but didn’t make a purchase, you can send a follow-up email with product suggestions. This not only improves engagement but also helps your email get noticed in a crowded inbox.
3. Improving Email Subject Lines and Content
Many email tools use smart systems that recommend subject lines or message content that have a higher chance of being opened or clicked. These suggestions are based on past campaign results, trends, and your audience’s behavior.
This is another key benefit of AI in email marketing: it helps you write better emails that avoid spam filters and attract attention.
4. Avoiding Spam Triggers
Before sending, smart tools can review your email and highlight problems like overuse of salesy words or too many links, which could send your email straight to the spam folder.
They also guide you in setting up email authentication records such as SPF, DKIM, and DMARC, technical settings that build trust with email providers.
Using AI in Email Marketing to Manage Your Email List
An outdated or poorly managed email list can harm your deliverability. Here’s how smart email systems help:
1. Removing Invalid Addresses
If an email bounces, it means the address doesn’t exist or has a problem. AI tools can automatically remove such contacts to keep your list clean.
2. Identifying Inactive Users
If someone hasn’t opened your emails in months, smart platforms can flag them. You can then send a re-engagement email or pause emails to avoid hurting your sender reputation.
3. Grouping Your Contacts
Using AI in email marketing helps group your subscribers based on behavior and preferences. You can send special offers to buyers, reminders to inactive users, or welcome emails to new subscribers, all automatically.
How Smart Tools Are Changing Email Marketing
Modern email marketing isn’t just about writing a message and hitting “send.” It’s about sending the right message to the right person at the right time.
Let’s look at how smart tools are helping businesses today:
1. Sending More Personal Messages
These tools can study your subscribers’ habits, like what emails they open, what links they click, and even the time they usually check their inbox. Based on that, you can send messages that match their interests.
Example: If a subscriber always opens emails in the evening, the tool can suggest sending emails at that time.
2. Better Grouping of Contacts
Instead of one-size-fits-all emails, you can divide your audience into smaller groups. For example, one group may be regular buyers, another may be people who have only opened your emails once. Sending each group a different message increases the chance they’ll respond.
3. Improving Email Content
Many smart platforms can suggest better subject lines, headlines, or even message content. They know what kind of words or tone usually get more opens and clicks.
4. Avoiding Common Mistakes
Sometimes, you might send an email that contains a broken link or too many spam-triggering words. These tools can scan your message before you send it and suggest changes to avoid being marked as spam.
How These Tools Improve Email Deliverability
Let’s now talk about how these smart systems directly improve your chances of landing in the inbox.
1. They Help You Avoid Spam Filters
Modern email providers like Gmail or Yahoo scan emails before placing them in the inbox. If they find certain “spammy” elements like suspicious links, poor formatting, or overuse of promotional words, they might send your message to the spam folder.
Smart tools can warn you about these problems so that you can fix them before sending the email.
2. They Keep Your List Clean
One of the biggest reasons for poor deliverability is sending emails to invalid addresses. Smart systems can track bounces (emails that don’t get delivered) and remove such addresses from your list automatically.
This keeps your sender reputation clean, which helps with better inbox placement in the future.
3. They Track Subscriber Behavior
Are people opening your emails? Are they clicking links or just ignoring them?
These tools watch how your subscribers behave. If someone hasn’t opened your emails in a long time, the system can recommend pausing emails to them or sending a re-engagement message.
This helps boost overall engagement, which email providers look at when deciding whether your emails are useful or spam.
4. They Manage the Speed of Email Sending
If you send thousands of emails at once, email servers may get suspicious and block your message. Smart systems know how to slowly increase the speed, especially when you’re sending emails from a new domain or IP address.
This process is called warming up, and it’s very important for high deliverability.
How Smart Tools Help Improve SMTP
Even though SMTP is a technical process in the background, smart tools can help improve how it works:
1. Choosing the Best Route
Just like a delivery truck can take different roads to deliver a package, your email can travel through different paths to reach its destination. These systems can pick the most reliable and fastest route for your email.
2. Controlling Sending Rates
Sometimes, sending too many emails too fast can cause issues. These tools can slow down or speed up your sending rate based on how email servers are responding. This keeps your sender reputation safe.
3. Watching for Errors
If an email is not delivered, the system can instantly notify you or even pause the campaign. This avoids further damage and helps you fix issues quickly.
4. Checking Email Settings
Modern email services check if your email is coming from a trustworthy sender. This includes checking settings like SPF, DKIM, and DMARC. Smart tools can guide you to set these correctly.
Key Benefits of Using Smart Tools in Email Marketing
Let’s take a closer look at the main benefits you get when you use such tools in your email marketing campaigns:
More Opens and Clicks
Since the messages are more personal and sent at the right time, people are more likely to open and engage with them.
Fewer Emails Going to Spam
With better formatting, content checks, and clean lists, your emails are more likely to reach inboxes.
Saves You Time
Many of the tasks, like cleaning email lists, scheduling, and testing content, can be automated. This saves time and reduces manual errors.
Helps You Learn What Works
You can see what kinds of emails perform better and why. Over time, this helps you create smarter campaigns with better results.
Builds a Strong Sender Reputation
When you send useful emails that people open, your reputation as a sender improves. This leads to better deliverability in future campaigns.
Benefits of AI in Email Marketing
Let’s break down the key benefits of AI in email marketing and why more companies are switching to smarter platforms:
- Higher Open Rates- Emails are sent at the perfect time with personalized subject lines, making people more likely to open them.
- Better Click Rates- Relevant content and well-timed messages encourage more people to click your links.
- Less Time Wasted- Many repetitive tasks like list cleaning, testing, and scheduling are automated.
- Improved Inbox Delivery- Spam filters are avoided, and your sender reputation improves with every campaign.
- Faster Learning- You can quickly see what’s working and make changes to improve future campaigns.
How to Use AI in Email Marketing (Step-by-Step)
If you’re ready to get started, here’s how to use AI in email marketing even if you’re not a tech expert.
Step 1: Choose a Smart Email Platform
Use tools like idealSMTP, SMTPget, SMTPmart, or ActiveCampaign. These services come with smart features like sending at the best time, recommending content, and cleaning your list.
Step 2: Connect to a Trusted SMTP Server
Make sure your email service is connected to a reliable sending server. A good SMTP setup ensures that your emails are sent and received.
Step 3: Create Contact Groups
Group your subscribers based on location, buying behavior, or how often they open emails. Send each group emails that match their interests.
Step 4: Personalize Your Emails
Use the data you have, like names, locations, and past activity, to make emails more personal. This makes your subscribers feel valued.
Step 5: Schedule Emails at the Right Time
Let the system suggest when to send your email for the best results. You can even test two times to see what works better.
Step 6: Clean and Update Your List
Remove fake or inactive email addresses regularly. This helps keep your sender score high.
Step 7: Track and Improve
Check your open rates, clicks, and bounce rates. Use this information to improve your next campaign.
Final Thoughts
Email marketing service is evolving, and smart tools are leading the way. By using AI in email marketing, businesses can send better emails, reach more inboxes, and get better results. Whether you run a small store or manage a large online brand, these tools can help you save time, increase your open rates, and grow your audience.
Email success today is not just about writing a good message; it’s about sending the right message to the right person, at the right time, and making sure it gets delivered.
So, don’t wait. Start exploring the benefits of AI in email marketing and improve your deliverability today with simple steps anyone can follow.
FAQs
Here are the top FAQs on AI in email marketing:
1. What is AI in email marketing?
AI in email marketing refers to using smart tools and systems that help marketers improve their email campaigns.
2. How does AI improve email deliverability?
Smart email systems check your emails for problems like spammy words or poor formatting. They also help you manage your email list, avoid sending to bad addresses, and suggest the best times to send emails. All of this improves your chances of landing in the inbox instead of the spam folder.
3. What are the main benefits of AI in email marketing?
The key benefits of AI in email marketing include better open and click rates, less time spent on manual work, improved email content, clean and updated contact lists, and a stronger sender reputation. These improvements lead to higher deliverability and better campaign results.
4. How is AI used in SMTP email delivery?
AI supports SMTP by managing how fast and to whom emails are sent. It helps warm up new domains, watches for delivery errors, avoids blacklists, and adjusts sending speed to stay within safe limits. This leads to better delivery and fewer bounced emails.
5. Can small businesses benefit from using AI in email marketing?
Yes, absolutely. Using AI in email marketing is not just for big companies. Even small businesses can use affordable tools to personalize their emails, track subscriber activity, and improve deliverability.
6. How to use AI in email marketing effectively?
To get started, choose a smart email platform that offers features like contact grouping, send-time optimization, and list cleaning. Connect it with a reliable SMTP service, personalize your messages, and track your results. Over time, the system learns and helps you improve.
7. Does AI replace human input in email marketing?
No, smart tools help but don’t replace human creativity. You still need to write good content, understand your audience, and plan your campaigns.
